oIn this tutorial I’m going to walk you through how to setup WordPress SEO plug-in which is developed by yoast. By using this plug-in we should be able to get everything we need for WordPress search engine optimization.
Starting right after installation of the WordPress SEO by yoast you take into the dashboard.
On this dashboard you’ll see some specific options like General settings which reset defaults settings
Security: disable the advanced part of WordPress SEO plugin feature. Which is not something I recommend doing so they can keep it as an unchecked.
Webmaster Tools: if you’re managing your own accounts for managing Webmaster tools and analytic than you can use authentication method for Meta tags. So, in most cases you won’t require to validate tools here. You can left blank this fields. Being in Google Webmaster tool are absolutely critical for identifying crawl issues and SEO suggestions from Google.
Title & Description Tab:
Title Settings: I usually don’t use force rewrite title option. If your WordPress theme already have title tags configure properly in header.php than you can keep this option unchecked. Normally checking this option is will store your titles in database and sometimes it loses titles when you switch the theme
Site Wide Meta setting
- you can you can check a check-box with a title ”no index pages of Archive” which helps you stop indexing unnecessary sub pages archive
- You should use meta keywords tag as many search engine still uses those keyword tag. I suggest checked as meta data is an important thing
- Can also enable to checkboxes title “Add noodp meta robots tag”(which is for Open Directory Project) & ” Add nodir meta tags ”
About clean up the heads section of the WordPress you can clean up short links to post as sometimes appear as broken links and also you can hide RSS links from the head section. Please report below screenshot for more details.
At the top of home, if you set a custom homepage from settings when you may not see the homepage SEO options and you can set that from editing FrontPage and make title and description you want to set to be.
If you haven’t set custom homepage than-
Title Template: you can define your homepage title here which can be your main keyword and a site name
Meta Description: here you can specify your homepage Meta description and you can define your short and long tail keywords for which you want to rank higher. Please note that this will display in your search results so try to write effective statements that makes user to click and visit the site
Meta keyword template: you can specify your Meta keywords which is the list of 4-5 keywords which you want to target for your business.
Google publisher page: if you Google plus page for your business than specify here so it will add some authority to your website
If you don’t want to use static titles and descriptions then you can supply dynamic tags. Please refer below screenshot for more details. You can apply dynamic tags as per your requirement from a post type.
You can set no index for archives like Date wise archive, author archive
Social media settings
Optionally we can add a photograph meta data like for Facebook and Twitter as well as Google plus. Here is a snapshot how it looks like when it is configured properly in yoast plug-in.
By default WordPress SEO plugin by yoast has this option enable. If you’re using Google sitemap plug-in for generating sitemap than you can disable this option to avoid to pick a sitemap. If you haven’t installed Google XML sitemap plug-in than without installing you can directly enable sitemap generation from used WordPress SEO plugin. This generated sitemap will be used by search engine to indexing of your website.
If you want to exclude indexing of categories and tags pages (normally I recommend to exclude) than you can check in exclude section so that it would include in a sitemap.
- If you want to get rid of category slug from your category URL then you can check first option title “Stripe the category keyword from the category URL”
- We also like to enforce trailing slash to add those pages to avoid confusion of slash and without slash pages that leads to duplicate content
- You can check “redirect attachment URL two-parent post URL” which helps to stop indexing images with permalink structure. This is the way you can redirect user from searched image to actual article otherwise it will not grab any visit
- If your blog or website don’t support nested threaded comments than I recommend that you can disable ?replytocom variables which helps to crawl your site much faster and also help to avoid the duplicate content indexing
- “redirect ugly URL to clean permalinks” this is I never suggest you to do so you can keep that option unchecked.
You can live canonical settings for force transport to leave default. Save your settings and switch to next link.
Internal links settings
if you want to enable breadcrumbs that you can check this option, which gives you a nice little navigation at the top and let the search engine knows the Meta tags. Breadcrumbs allows user to navigate to the parent page of category which helps to increase the user interaction with the site. And help search engine to know how your website is organized.
You can leave every other things with the default settings.
If you have problem saying the breadcrumb than you can copy PHP code shown in bottom and pasted your WordPress theme header file.
Import and export settings
if you’re moving from Oliver SEO plug-ins to WordPress SEO by yoast plugin then you can import your old page titles and descriptions to this plug-in by checking the appropriate options and click on import.
Also you can export WordPress SEO plugin settings to some other search engine optimziation plugins.
Edit files settings
This section will give your ability to edit .htaccess file and Robots.txt file without log in into FTP or cPanel
.htaccess file handles some cool stuff like 301 redirect and caching settings
Robots.txt file prevents unwanted website pages crawl and indexed.
Please note that these are the files are high sensitive so please don’t try to edit if you’re not expert. You can take help from web programmer or WordPress developer to do necessary changes.
That’s the end of tutorial on setting and Confederation of Yoast WordPress SEO plug-in. If you have any questions then you can comment below. If it is helpful to you than do share it on social media and let me know by comments.